OVERVIEW
good lawyers who help people
A respected, compassionate law firm deserves a website that conveys as much expertise as their admired attorneys and drives brand awareness among those who most need their services.
Defining the challenge
While their website housed decades of informative content, they wanted to improve their SEO strategy and user experience, and the outdated design made it difficult for users to find the information they needed.
The solution
We wanted the experience to emulate that of walking into a Murphy & Prachthauser office and meeting with one of their attorneys. This meant a clean, professional design and streamlined structure enhanced with well-informed, helpful content that allows users to interact naturally.
Integrated Digital Marketing Campaign
To support brand awareness and lead generation, we implemented a digital marketing campaign that combined awareness and outreach ads on Meta and Connected TV with a lead-generation Google Ads (Search & Screened) campaign. Supplemented with a robust SEO and website content strategy, this campaign positioned Murphy & Prachthauser as a trusted law firm in southeastern Wisconsin and drove qualified leads to the website.
